Build Your Political Brand Where Power Connects
LinkedIn is where donors make decisions, voters form opinions, and your next opportunity takes shape. While your colleagues chase press coverage and fight for airtime, you could be building direct relationships with the professionals, philanthropists, and thought leaders who shape your district's future.
The LinkedIn Advantage for Elected Officials
Where Your Audience Actually Is
LinkedIn hosts over 2 billion professionals worldwide, including the exact voters and donors you need to reach. Unlike other platforms cluttered with misinformation and partisan noise, LinkedIn is where serious professionals go to connect with thought leaders and decision-makers.
This is the only platform that lets you target connections by job title, company, and location. Imagine directly reaching every healthcare executive, small business owner, or nonprofit leader in your district.
Own Your Narrative
Stop letting the press filter your message. On LinkedIn, you control the story. Share your legislative wins, explain complex policy in accessible terms, and showcase the real-world impact of your work, all while building authentic relationships that transcend election cycles.
Your personal brand becomes your lasting asset, opening doors for committee appointments, coalition building, and life after elected office.
The Wave Is Coming - Get Ahead of It
1
2020-2022
Early adopters begin building personal brands on LinkedIn, mostly sales and marketing leaders
2
2023-2024
Early adopters launching businesses from their personal brands; founder thought leadership and employee generated content on the rise.
3
2025
LinkedIn's transformation into a full-blown creator platform is complete. Creators landing brand deals, speaking engagements, and clients directly from LinkedIn.
4
Today
Your opportunity to build a personal LinkedIn brand that lands you in Politico as a star of, "the Who's Who of Political LinkedIn."
Political communications is shifting. In 5 years, every serious candidate will have a LinkedIn strategy. The elected officials who start now will own relationships with thousands of donors and voters while their competitors are still figuring out the platform. First movers don't just participate in the conversation - they define it.
What LinkedIn Can Do for You
  • Amplify your message
  • Reach the professionals in your voter base
  • Give you control over your narrative
  • Reach donor decision-makers
  • Build a personal brand for you that transcends your term in office
Meet Your Strategic Partners
Alexis Rivera Scott
LinkedIn Strategist & Influencer
With 96,000+ followers and a track record of building executive brands for company founders, Fortune 500 CEOs, and top executives, Alexis understands personal branding and the psychology of LinkedIn engagement. She knows what makes your audience stop scrolling, what drives meaningful connections, and how to turn followers into advocates and allies.
Her content strategies generate 20+ million impressions on LinkedIn annually, and she's helped leaders establish themselves as recognized thought leaders and industry authorities across the globe.
Cassie Moreno
Former Political Communications Director
Cassie has crafted messaging for high-profile elected officials navigating complex policy debates and sensitive political moments. She understands the unique challenges politicians face: balancing authenticity with strategy, staying on message while showing personality, driving donor relationships, and building coalitions across diverse constituencies.
As a current LinkedIn creator and former comms director, her background positions her uniquely to translate your legislative work into stories that resonate emotionally with voters and donors alike.
What Makes Heritage Narrative Different
Specialized Expertise
Alexis and Cassie bring a unique blend of experience specifically for your situation. With Alexis' proven LinkedIn growth strategy and Cassie's deep knowledge of communications for high powered elected officials, they are your dream team for growing your presence on the platform.
Precision Targeting
We begin with the end in mind. The content we create for you is written specifically for the professionals you want to connect with. Our proprietary research delivers lists of voters and potential donors filtered by job title, company, industry, and location. Connect directly with every executive director, healthcare administrator, or small business owner in your district.
Fractional Flexibility
You need expertise, not another full-time staffer. Our fractional model gives you strategic guidance, content creation, and platform optimization without the overhead of expanding your team. We integrate seamlessly with your existing communications operation.
Authentic Storytelling
Your real experiences matter. We work with you to craft your personal narrative - the challenges you've overcome, the values that drive your service, the moments that shaped your commitment to public office. Emotional connection drives engagement, and authenticity builds trust.
Our Proven Strategy Framework
Audience Research & Mapping
We identify high-value connections in your district—donors who give to causes you champion, business leaders affected by your legislation, and voters whose professional interests align with your policy priorities. You'll receive curated lists of specific people to connect with, complete with context on why they matter to your goals.
Narrative Development
Through collaborative sessions, we help you articulate your personal story, policy vision, and leadership philosophy in language that resonates on LinkedIn. We identify the moments, decisions, and experiences that humanize your work and create emotional connection with your audience.
Content Strategy & Creation
We develop a content calendar that balances policy insights, personal stories, constituent highlights, and thought leadership. Each post is crafted to spark engagement, build your authority, and advance your strategic objectives - whether that's fundraising, coalition building, or laying groundwork for future opportunities.
Engagement & Growth
Growing your presence requires consistent, strategic engagement. We guide your interaction strategy, help you build relationships with key influencers, and optimize your profile for discovery. Within 90 days, you'll see quantifiable results towards establishing yourself as a thought leader in your space.
Beyond the Next Election Cycle
Building Your Post-Political Future Today
Most elected officials start thinking about their next chapter too late. Corporate boards, nonprofit leadership, consulting opportunities, and policy fellowships - these doors open for politicians with established professional brands and meaningful networks beyond their political base.
The connections you build on LinkedIn today become your professional network tomorrow. The thought leadership you establish now positions you as an expert in your policy areas long after you leave office. We help you build a brand that transcends any single position and creates opportunities that match your long-term ambitions.
Your colleagues who ignore LinkedIn are leaving money on the table and limiting their future options. You're thinking strategically about the full arc of your career.
Ready to Lead the Conversation?
Exclusive Partnership
We work with a limited number of elected officials to ensure each client receives the strategic attention and customized approach their unique position requires. Our fractional model means you get senior-level expertise without competing for our time.
Proven Results
Our strategies have built six-figure followings, generated millions of content impressions, and opened doors to opportunities our clients hadn't imagined. We combine Alexis's platform expertise with Cassie's political communications mastery to deliver results that matter to your career.
Your Competitive Advantage
While your colleagues are still debating whether LinkedIn matters, you'll be building relationships with the donors, voters, and influencers who will shape the next decade of your career. The question isn't whether to build your LinkedIn presence—it's whether you'll lead or follow.
Start Building Your
Legacy Today
Heritage Narrative partners with ambitious elected officials who understand that political success requires meeting voters and donors where they are, and today, that's LinkedIn. Let's build your personal brand, expand your influence, and create opportunities that extend far beyond your current office.